AUSTRALIAN FOOTBALL LEAGUE

Western Bulldogs Premiership Strategy

Objective:
Capitalize on key moment in time around Western Bulldogs premiership success and provide strategy for future commercial sustainability.

Strategy:
4FRONT crafted a national growth strategy for the Western Bulldogs by engaging diverse communities and fringe fans. Additionally, 4FRONT assisted in generating revenue across commercial streams and drove key consumption metrics.

Results:
Informed long-term club brand strategy for the Western Bulldogs, created customized and actionable kids & youth strategy, and realized a 5:1 ROI through digital advertising targeting key audience segments.

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