Baylor University Athletics

Paid Social & Paid Search Direct Response Campaigns

Drive single game ticket sales for men’s and women’s basketball, as well as season ticket sales for football.


  • Using Facebook and Instagram, 4FRONT targeted known and potential Baylor fans with custom messages for different games and segments like families.
  • Using paid search, 4FRONT carefully organized ad groups with specific match types and negative keywords, then wrote unique copy for men’s, women’s and generic searches. Once running, 4FRONT regularly adjusted bids for keywords, audiences, locations, devices and more to ensure continued improvement.

The overall campaign drove a 34x Return on Ad Spend and a $9 CPA. Regular optimizations to paid search led to a 57% decrease in search CPA from the end of the first month to the final game of the season.

Share on twitter
Share on facebook
Share on linkedin

Go Ahead, Look Around

top view of men playing ice hockey
Press & News

We Know Hockey

4FRONT is part of a unique coalition of brands and agencies who have been working with Major League Baseball’s New York Mets to evolve and grow the team’s modern brand.

Press & News

4FRONT Partners With Zoomph

Zoomph is excited to announce a new strategic partnership with full-service, innovation, partnerships, and digital media agency, 4FRONT.