Big Ten Conference

Digital Ticketing Strategy

Objective:
Determined the best channel and creative strategy for online ticketing conversions in markets around Big Ten universities as well as the Chicago and Indianapolis DMAs, where the events took place.

Strategy:
Launched a full-funnel campaign to increase awareness and ticket conversions for tentpole events. Inventory included general and premium seating areas, requiring 4FRONT to continuously optimize throughout the duration of the campaign, including A/B creative testing, toward an efficient Return on Ad Spend (ROAS).

Results:
5x ROAS
for both events;
Instagram Stories yielded a 20.5x ROAS

4M Impressions

$215k in Revenue

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