Big Ten Conference

Digital Ticketing Strategy

Objective:
Determined the best channel and creative strategy for online ticketing conversions in markets around Big Ten universities as well as the Chicago and Indianapolis DMAs, where the events took place.

Strategy:
Launched a full-funnel campaign to increase awareness and ticket conversions for tentpole events. Inventory included general and premium seating areas, requiring 4FRONT to continuously optimize throughout the duration of the campaign, including A/B creative testing, toward an efficient Return on Ad Spend (ROAS).

Results:
5x ROAS
for both events;
Instagram Stories yielded a 20.5x ROAS

4M Impressions

$215k in Revenue

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The Future of Art, Heart, & Science: 4FRONT is Acquired by Legends

Legends announced today the acquisition of 4FRONT, a global data and analytics, innovation, and digital media agency. 4FRONT will retain its company name and operate as part of Legends Global Technology Solutions division, building on Legends’ expertise in data consulting and digital activation.

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We Know Hockey

4FRONT is a global sports marketing and consulting firm that helps hockey organizations around the world drive revenue streams and innovate through marketing, sponsorships, ticket sales, data analytics and memberships.