4FRONT

BRAND RESOURCES

We’re a full-service agency with worldwide presence & an unmatched ecosystem of services. Harmony and teamwork are extremely important to us.

Our visual brand supports our mission of putting partners at the 4FRONT of the industry. Our innovation, creativity, and use of insights to authentically solve problems, extends to our visual brand expression and helps us move forward together.

OUR NAME

4FRONT isn’t just who we are, it is where we’ll take you. We’re bold, upfront and honest so when writing out 4FRONT, ALWAYS use all caps. Anything else is simply not us.

Logos
Our logo is kinetic and represents breaking outside of limitations to be innovative and inventive. The bold colors of the badge represent our capabilities and personalities working harmoniously to keep us moving forward. There are two versions of the 4FRONT logo but for the sake of brevity, we’ll just discuss the Badge. The Badge is our colorful brand logo that we use most often. We prefer that the Badge is used but if our colors do not work for the document, request our signature mark.
Brand Book

We want to make it easy for you to see us the way we see us. Explore our brand book to see how to best use our brand. Please take a moment to familiarize yourself with the guidelines before using our brand resources.

Please contact us for the full length Brand Guidelines document for more detailed info on our design system.

OUR VOICE

CONFIDENT, GRACIOUS, AUTHENTIC, FAMILIAR, HONEST & EDUCATED

We are professional, competitive & confident, gracious & never cocky. Authentic, honest & familiar but not sloppy. We are straightforward but not bossy, educated but not know-it-alls. Cheery & enthusiastic but not uncomfortably so. We just really like what we do – and feel confident that we can do it well.

VISUAL IDENTITY

FLAT, BRIGHT, KINETIC, SIMPLE, CONSISTENT, ADAPTABLE & THOUGHTFUL

From color to layouts and implied motion through angles and rounded elements, our brand is designed to be interconnected, structured, calculated and strong, but also fun, inviting and full of energy and motion. Our visual brand represents who we actually are as individuals and as a team.

By using the 4FRONT trademarks and resources on this site, you agree to follow the 4FRONT Trademark Guidelines in our Brand Guidelines – as well as all other 4FRONT rules and policies. 4FRONT disclaims any warranties that may be express or implied by law regarding 4FRONT marks (to the extent permitted by law), including warranties against infringement. Please contact us at Info@Team4FRONT.com with any questions, comments or concerns. Thank you.