Business, Innovation and Fan Engagement Strategy
Challenge: Create and grow a business and fan engagement strategy for a brand new domestic sports league with a fan-first mindset.
Output: In only its 7th season, the Big Bash League is a global success when measured by average annual attendance, and is now the 6th most attended sports league in the world.
The Story: The Story of The Big Bash league draws its success from Cricket Australia’s innovative mindset in creating a new league and has the courage to innovate beyond established traditions.
Media: Global coverage including ESPN, Forbes, Wall Street Journal and was featured in a Harvard University Business case study.