• Jul 3
  • 1 min read
CASE STUDY: CHICAGO CUBS

INNOVATION

INNOVATION
National Partnership Activation
From concept to execution, “Donny Franks” was developed as a creative activation idea to generate national exposure for the Chicago Cubs partnership with Vienna Beef. The Stephen Colbert-played skit generated Vienna Beef 7+ minutes of prime time national TV and was uniquely honored with its own Topps baseball card.
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