New Stadium Development/Naming Rights
Challenge: Create and execute a go-to-market naming rights sales strategy for a new $63 million minor league baseball stadium in Chicagoland, home to a new franchise – the Chicago Dogs.
Output: Finalized a 12-year term with Impact – a B2B technology services company based in Chicago.
The Story: The story of Impact Field is rooted in celebrating the company’s Chicagoland roots, Impact authentically integrating their technology services, business partners and community initiatives into the stadium and fan experience, and the stadium serving as a center hub between Impact’s headquarters and downtown Chicago offices.
Media: Coverage locally & nationally by Forbes, MLB.com, ABC7 and the Chicago Tribune.