Chicago Bears & Comcast SportsNet

TV Tune-in Strategy

Objective:
CSN had experienced a decline in viewership to their pre- and post-game shows, particularly amongst avid Chicago Bears fans. 4FRONT was approach to design a strategy to increase awareness and overall viewership of CSN’s pre- and post-game shows.

Strategy:

Tag CSN’s website to develop fan profiles and a custom fan modeling algorithm. 4FRONT executed a targeted digital predictive fan buying and re-marketing campaign by hyper-targeting specific pockets in the Chicago DMA with a daypart and day-of-week ramp up to game day.

 

Results:
+1M video views, 82.4% view through rate and 25,000 new fan engagements

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