Chicago Bears & Their Partners

Digital Fan Network: Audience Extension

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4FRONT, sports marketing companies, sports marketing agencies, sports marketing firms, top sports marketing agencies, list of sports marketing agencies, top sports marketing companies, sports business success stories, analytics success stories, digital marketing success stories, innovation success stories

Objective:
Reach Bears’ fans with co-branded assets to increase overall brand awareness and reach fans after they’ve left the stadium.

Strategy:
Execute upper-funnel tactics to reach the right sponsor’s targeted audience.

Results:
Successfully deliver the impression goals by engaging with fans while they are at the game, watching at home and on-the-go through cross-screen activation.

Go Ahead, Look Around