Chicago Bears &
Their Corporate Sponsors

Digital Fan Network: Audience Extension

Objective:
Reach Bears’ fans with co-branded assets to increase overall brand awareness and reach fans after they’ve left the stadium.

Strategy:
Execute upper-funnel tactics to reach the right sponsor’s targeted audience.

Results:
Successfully deliver the impression goals by engaging with fans while they are at the game, watching at home and on-the-go through cross-screen activation.

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