Chicago Cubs

Partnership Inventory Maximization

Objective:
The Chicago Cubs approached 4FRONT to help value, maximize, and secure new world-class partnerships to integrate into its signature “Park at Wrigley” stadium development.

Strategy:
4FRONT provided partnership strategy, independent valuation, and innovative ideas/roadmaps to help the Chicago Cubs proactively pitch, justify, and sell new partnership agreements around its new, state-of-the-art destination. 

Results:
4FRONT helped the Cubs secure and grow two of the biggest partnerships in team history (beer, spirits) with deep assets and integration at The Park at Wrigley.

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4FRONT Partners With Zoomph

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