Innovation Workshop & Digital Strategy
Increase fan engagement and brand awareness for numerous Cricket Australia events including the Women’s Cricket World Cup and Big Bash League Finals.
Using a full-funnel approach to our creative messaging and audience segmentations, 4FRONT served customized creatives to key audiences in Australia, accelerating their natural path to purchase and increasing brand engagement.
During this partnership, Cricket Australia has seen a stark increase in brand awareness and ticket sales. Using 4FRONT’s digital media tactics on Facebook and Instagram, Cricket Australia has realized over 6M impressions.