Cricket Australia

Digital Fan Engagement & Ticket Sales

Objective:
Increase fan engagement and brand awareness  for numerous Cricket Australia events including the Women’s Cricket World Cup and Big Bash League Finals.

Strategy:
Using a full-funnel approach to our creative messaging and audience segmentations, 4FRONT served customized creatives to key audiences in Australia, accelerating their natural path to purchase and increasing brand engagement.

Results:
During this partnership, Cricket Australia has seen a stark increase in brand awareness and ticket sales. Using 4FRONT’s digital media tactics on Facebook and Instagram, Cricket Australia has realized over 6M impressions.

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