4FRONT CONTINUES EXPANSION PLANS WITH OPENING OF NEW DENVER OFFICE

4FRONT Opens New Office in Denver, 4FRONT Partners with City of Denver, Red Rock amphitheatre, city of denver, denver, co, colorado, 4FRONT, sports business, sportsbiz

4FRONT, a global leader in analytics and innovation in the sports and entertainment marketing industry, today announced the opening of a new office Denver, CO. The Denver office location continues the company’s expansion beyond its presence in Chicago and Dallas and will be headed by 4FRONT Co-Founder Dan Migala. The move to Denver will immediately bolster 4FRONT’s service to clients in Colorado, the Western United States, New Zealand, and Australia.

“4FRONT has experienced significant growth globally and throughout the Western United States and we’re proud to formally add Denver as a new 4FRONT home,” Migala said. “Denver is a world-renowned sports and entertainment city and we look forward to working with more local organizations and bringing more jobs to the Denver region.”

In conjunction with the Denver office announcement, 4FRONT is adding the City of Denver’s Arts & Venues agency, USA Cricket and USA Fencing as new client partners to an existing Colorado client roster that includes serving as the digital agency of record for Pueblo-based Professional Bull Riding (PBR).

“The City of Denver’s Arts & Venues agency is proud to announce our partnership with 4FRONT to use their world-class business analytics platforms,” said Brian Kitts, Director of Marketing and Communications. “We’re also thrilled to help them celebrate their expansion with their new office here locally.”

Founded in 2007 in Chicago, 4FRONT expanded with a Dallas office in 2012 and employs 50-plus team members amongst its three locations servicing some of the sports world’s most iconic names including teams in MLB, NBA, NFL, NHL, MLS, and NCAA as well as global sports organizations like Cricket Australia, New Zealand Rugby, and UFC.

Anthony Everard, Executive General Manager of Cricket Australia said, “From the other side of the world, 4FRONT has been an invaluable resource to Cricket Australia for close to a decade. They’ve earned our respect as global leaders in sports marketing and have become family to our team and congratulate them on their expansion to Denver.”

Mike Newquist, Vice President of Event Marketing and Sales for UFC said, “UFC hosted its first-ever event in Denver in 1993. With their mix of data and digital strategies, 4FRONT has been an invaluable partner to help fuel our growth and want to congratulate them on their continuous growth and success and the opening of a new office in the city where UFC was born.”

Pat O’Conner, President and Chief Executive Officer for Minor League Baseball said, “4FRONT has been an integral part of Minor League Baseball becoming a leader in the sports entertainment and commercial space. Through their vision and creativity, we have energized and equipped our talented staff to go to market in a meaningful way to tell, and sell, the great story of Minor League Baseball. We want to congratulate them on their expansion to Denver.”

Ted Phillips, President and Chief Executive Officer for the Chicago Bears said, “4FRONT played an integral role in inspiring our executive team to innovate, collaborate, & reimagine our business. Even more importantly, they earned our unconditional trust as people. We wish them continued success with the opening of a Denver office.”

About 4FRONT Founded in 2007, 4FRONT has evolved from a Chicago-based sponsorship and consultancy firm to a company with offices in Chicago, Dallas, and Denver. The company is focused on driving both traditional and non-traditional revenue growth in the sports and entertainment industries. 4FRONT was honored as a “Best Employers in Sports” in 2019 by Front Office Sports. Using its four core competencies of analytics, digital media, innovation, and partnership sales; 4FRONT partners with a global roster of clients including the Detroit Red Wings, Hendrick Motorsports, IMG College, NCAA, Oakland Raiders, Oklahoma City Thunder, PBR, Portland Trail Blazers, Richmond Raceway, Texas Rangers and the UFC. More information can be found at www.Team4FRONT.com or on Twitter @Team_4FRONT

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4TRENDS January 2020

By: Jared Levin The sports business world has gone through some tremendous growth in the first month of 2020 and will only continue to innovate