Objective:

Help the Detroit Red Wings generate additional revenue through multiple

4FRONT capabilities.

Strategy:

4FRONT customized partner valuation statements for partners identified by the Red Wings. 4FRONT developed custom roadmap presentations to bring the partnership valuation statements and actionable recommendations to life. 4FRONT provided customized Partner Impact Studies.

Results:

Delivered fair market valuations and actionable recommendations to strategically maximize partnership impact and reach, with a focus on new assets, ideas and activations.