Drive awareness of the Motorola Edge+ phone among the LCS gaming community.
- Contextualize the Edge+ phone and the features which will benefit gamers to the Evil Geniuses and LCS fan base.
- Support sales during the phone’s launch in Summer 2020.
- Engage and excite the EG fan base through a variety of Motorola sponsored content and ownable in-game brand moments.
4FRONT assisted Evil Geniuses in securing the first presenting partnership of EG’s League of Legends team in the organization’s 21-year history. The partnership was Motorola’s first sponsorship in esports.