Evil Geniuses & Motorola

Presenting partner strategy for Evil Geniuses 2020 LCS Summer Split

Objective:
Drive awareness of the Motorola Edge+ phone among the LCS gaming community.

Strategy:

  • Contextualize the Edge+ phone and the features which will benefit gamers to the Evil Geniuses and LCS fan base.
  • Support sales during the phone’s launch in Summer 2020.
  • Engage and excite the EG fan base through a variety of Motorola sponsored content and ownable in-game brand moments.

Results:
4FRONT assisted Evil Geniuses in securing the first presenting partnership of EG’s League of Legends team in the organization’s 21-year history. The partnership was Motorola’s first sponsorship in esports.

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