Evil Geniuses

Brand & Jersey Patch Valuation

Objective:
4FRONT was tasked with helping Evil Geniuses understand the value of jersey branding in multiple locations received by two different sponsors.

Strategy:
• Identification of key branding locations
• Measurement of total exposure duration and quality across digital and social platforms across three (3) esports tournaments
• White space analysis produced to highlight potential value from brand integration with players’ streaming videos

Results:
$1.6M in value determined to be generated across three tournaments; value opportunity for player integration totaling over $3.1M in potential new revenue.

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