FELD Entertainment & America’s Best

Digital Fan Network: Business Solutions

Objective:
Increase eye exam bookings and sales of Monster Jam eyeglasses at America’s Best locations.

Strategy:
Target parents w/ children ages 4-12 identified via FELD’s 1st party data using Facebook video, carousel and image ads.

Results:
1,700+ eye exams booked, resulting in 11x ROAS.

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