Full Sail University Fortress

Arena Naming Rights

Objective:
Help Full Sail University assess and monetize its new, state-of-the-art esports facility and emerging franchise and fan base.

Strategy:
• Audited and created sellable partnership platforms and inventory
• Conducted holistic valuation of Full Sail’s assets
• Developed presentation materials and pitch perfect process
• Led surgical approach to identifying and engaging Top 25 companies to target with reasons to call

Results:
Actively in the market selling Full Sail’s arena naming rights

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