Innovation Workshop & Digital Strategy
Promote the GWS GIANTS in the Greater Western Sydney region by increasing ticket sales and revenue.
Target key audiences built from 1st and 3rd party data from Facebook and Instagram. 4FRONT utilized retargeting and engager tactics and ran image, video and lead generation creative both Facebook and Instagram platforms.
4FRONT drove significant results with creatives highlighting GWS Giants players, realizing increased fan loyalty and a ROAS of 3.8x.