Hendrick Motorsports

Data Insights & Storytelling Strategy

Objective:
Support Hendrick Motorsports brand partnerships team with key insights and storytelling approach for initial pitches and meetings for priority prospects.

Strategy:
Develop top line insights based off relevant segments of HMS’ Fan Network to integrate into a compelling story about how the HMS fan base is their prospect’s current or potential customer.

Results:
Data-driven partnership pitches & proposals helped HMS secure several seven-figure, multi-year investments.

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