A Honest & Human Approach at NSF

By Dan Migala:

I had the great honor of leading a discussion with some of my favorite people and executives in our industry as part of the National Sports Forum’s Fall Summit. The topic was “On the Firing Line: Managing Through the Age of Coronavirus” but when you have the likes of Portland Trail Blazers CMO Dewayne Hankins, GMR Chief Partnership Officer Adam Lippard, U.S. Bank SVP/Head of Sponsorships Christopher Lee and BeCore Experiential Marketing CEO Steve Dupee; the lessons transcended business.

In the days that followed my session, I’ve found myself sharing the learnings from this session with other colleagues, friends and even family.

Here’s the five learnings I took away from the discussion:

Empathy: We’re all human beings and understand the emotional toll the impact on our industry has had on us personally.

Flexibility: We live by our schedules and with our personal and professional lives blending, flexibility for getting work done is paramount.

Brutal honesty: Things are moving so fast and brutal truths are required. Put more bluntly, deliver bad news quickly.

Opportunity of a career: As painful as some of this year has been, these colleagues reminded me that this moment in time is an opportunity of a career. Bring your A game every day and find a way to innovate and make a difference.

PRONIA: This is the word of year for me and for all of us in the sports business. Pronia means the belief that the world is conspiring to help you. The opposite of paranoia.

These lessons applied to our work at 4FRONT has been critical to us navigating internal and external challenges and opportunities alike. We’ll continue to approach each day with empathy, flexibility, brutal honesty while we embrace the opportunity of a career to help make a difference as we create breakthrough innovations to help the industry.

Thank you to Dewayne, Adam, Christopher, Steve and everyone at the National Sports Forum for bringing us together and sending PRONIA vibes to all of the #SportsBiz from 4FRONT

See more of what we could do for properties managing through the age of coronavirus.


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