Indianapolis Motor Speedway

Organizational Acceleration & Creative Strategy

Objective:
Help IMS accelerate its organization and develop creative ticket sales and fan engagement strategies to drive revenue around the 101st running of the Indy 500, following the track’s 100-year celebration.

Strategy:
• Hosted an Innovation & Revenue Workshop to identify new growth/sales opportunities
• Ticket Sales Strategy (focus on creating new
membership platform)
• Organizational Acceleration Strategy (mission statement, pledge, collaboration)

Results:
4FRONT’s work helped IMS unite and accelerate its organization for the next 100 years and develop innovative membership and ticket sales initiatives that led to one of the track’s greatest renewal campaigns in its history.

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4FRONT Partners With Zoomph

Zoomph is excited to announce a new strategic partnership with full-service, innovation, partnerships, and digital media agency, 4FRONT.