Las Vegas Raiders

Providing partnership support and breakthrough ideation with Innovation Flex Hours

Objective:
4FRONT has had a strong analytics relationship with the Las Vegas Raiders, assisting them with partnerships as they made the move to their new home. They then tapped 4FRONT to support them in enhancing their top partnerships and develop breakthrough platforms, activations, and marketing strategies through innovation flex hours that provide numerous options.

Strategy:

  • 4FRONT’s Innovation team shared their capabilities with the Raiders in order to offer solutions that would make the biggest impact across the organization
  • The Raiders opted for innovation roadmaps and selected seven of their top accounts to work on with 4FRONT
  • 4FRONT led stakeholder interviews with the Raiders partnerships team to learn more about each partner, what success looks like, and areas of focus
  • Internal brainstorming sessions were held to ideate creative platforms that achieved objectives and maximized the partnership
  • 4FRONT presented the roadmaps to the Raiders’ partnership activation, digital media, and business intelligence teams


Results:
The flex hours allowed the Raiders flexibility to select the solution that would be most beneficial to their team, providing support in critical areas and helping them to think bigger and bolder. The Raiders utilized 4FRONT’s creative recommendations to drive internal collaboration and dialogue, breaking down barriers and enhancing potential opportunities. Several ideas were then taken to the partners as part of conversations for activation plans for the upcoming season.

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