Las Vegas Raiders

Fan Insights, Storytelling Strategy & Rate Card Valuation

Objective:
4FRONT was brought in to support the Las Vegas Raiders with key insights and storytelling as well as sponsorship rate card analysis to guide sponsorship sales and activation strategy.

Strategy:

  • Collaborated with Raiders to refine and discover new sources of 1st party data
  • Produced a Category Refresh report that identified high-potential categories in a post-COVID world based on 1st party fan behavior over time and market analysis
  • Delivered custom reports segmenting fan behavior by stadium section for sponsorship- and event-based activation strategies
  • Delivered custom insights and storytelling for brand-specific pitches, highlighting key selling points and attributes of the Raiders’ fan base
  • Independently assessed the fair market value of individual assets in the Raiders’ sponsorship rate card

Results:
With 4FRONT’s end-to-end support, the Raiders were able to identify best-fit brand prospects, pitch optimal sponsorship packages, and activate and track KPIs across multiple brand partners.

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The Future of Art, Heart, & Science: 4FRONT is Acquired by Legends

Legends announced today the acquisition of 4FRONT, a global data and analytics, innovation, and digital media agency. 4FRONT will retain its company name and operate as part of Legends Global Technology Solutions division, building on Legends’ expertise in data consulting and digital activation.

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We Know Hockey

4FRONT is a global sports marketing and consulting firm that helps hockey organizations around the world drive revenue streams and innovate through marketing, sponsorships, ticket sales, data analytics and memberships.