Objective:
4FRONT was brought in to support the Las Vegas Raiders with key insights and storytelling as well as sponsorship rate card analysis to guide sponsorship sales and activation strategy.
Strategy:
- Collaborated with Raiders to refine and discover new sources of 1st party data
- Produced a Category Refresh report that identified high-potential categories in a post-COVID world based on 1st party fan behavior over time and market analysis
- Delivered custom reports segmenting fan behavior by stadium section for sponsorship- and event-based activation strategies
- Delivered custom insights and storytelling for brand-specific pitches, highlighting key selling points and attributes of the Raiders’ fan base
- Independently assessed the fair market value of individual assets in the Raiders’ sponsorship rate card
Results:
With 4FRONT’s end-to-end support, the Raiders were able to identify best-fit brand prospects, pitch optimal sponsorship packages, and activate and track KPIs across multiple brand partners.
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