Objective:
Uncovering international opportunities for the Raiders as they move to a global destination city and extend their reach to new audiences around the world.

Strategy:
Combine a deep market analysis of Las Vegas, a global category exploration and actionable audience insights to qualify international prospects and present a comprehensive global partnership strategy.

Results:
The Raiders pinpointed the preeminent categories and countries in which to pursue partnerships and received unique storytelling resources to establish brand alignment.