LEVITT SHELL PAVILION

Naming Rights Valuation & Go-To-Market Partnership Strategy

Situations:
Levitt Shell Pavilion and the City of Memphis engaged 4FRONT to develop a customized naming rights valuation and platforms and craft a pitch perfect storytelling approach to help secure a potential new naming rights partner for Memphis’ famous music venue.

Objectives:

  • Naming rights strategy
  • Naming rights valuation
  • Unique storytelling narrative and go-to-market approach
  • Roadmap to partnership

Strategy:
Develop an innovation and revenue roadmap using consumer insights to develop a series of local activation platforms, social & digital targeting strategies and creative engagement opportunities that Levitt Shell can take to market for a potential new partner.

Results:
Utilizing 4FRONT’s data, insights & strategy, Levitt Shell Pavilion is now actively seeking a new naming rights and entitlement partner for the venue.

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