Objective:
Reimagine the art of possible for a first-of-its-kind college football bowl game naming rights sponsorship to celebrate Elk Grove Village’s “Makers Wanted” brand promise as the nation’s largest industrial business park.
Strategy:
4FRONT identified, negotiated and secured a naming rights bowl sponsorship consistent with Elk Grove’s vision. 4FRONT executed an earned media strategy to secure regional, national and international media coverage with powerful storytelling. 4FRONT developed a comprehensive sponsorship recap and valuation showcasing the return on investment.
Results:
Secured the first-ever naming rights of a college football bowl game by a non-tourism municipality, generating 20:1 ROI in earned media value from the announcement of the Makers Wanted Bahamas Bowl. Bowl game has been renewed for next season.
