MB Financial Park at Rosemont

Naming Rights Strategy

Objective:

4FRONT was tasked to uncover a naming rights partner for a mixed-use entertainment and commercial development in the Village of Rosemont, just 20 minutes outside of downtown Chicago. The venue was home to the AHL Chicago Wolves, WNBA Chicago Sky and DePaul University men’s and women’s basketball, among others.

Strategy:

Focus on companies with local corporate headquarters who could tell a commercial community and employee story.

 

Results:

4FRONT sold a first-of-its-kind, pre-construction, 5-year deal with MB Financial Bank, naming the venue, “MB Park.” The deal Included comprehensive sponsorship rights throughout the city of Rosemont, inclusive of Allstate arena, the Donald E. Stephens convention center, Rosemont theatre and number of other city-wide assets. Along with commercial incentives, the 5-year deal also created number of employee benefits and incentives for 3,000+ MB Financial employees.

Share on twitter
Share on facebook
Share on linkedin

Go Ahead, Look Around