Drive awareness and increase ticket sales for Memphis 901 FC.
Utilize first and third-party data to target the Memphis DMA based on interest, behavioral, contextual, and retargeting tactics. After research on the market, we added geo-targeting to penetrate a dense prospect-base located near the stadium.
With retargeting being the most successful tactic, the campaign yielded 3,531 total conversions leading to a ROAS of 10x. 4FRONT employed a strategy that can be successfully replicated for professional soccer clubs across the country.