Minnesota Wild

Ticket Sales, Merchandise & Lead Generation

Objective:
Drive revenue across multiple consumer marketing goals, with cost-effective advertising.

Strategy:
Facebook and Instagram ads, often for a limited time only, promoting single game tickets and theme nights. Also, data capture through sweepstakes and lead gen ads.

Results:
Through meticulous audience and creative segmentation, each of the various campaign objectives have surpassed all industry benchmarks. The ecommerce goals have captured thousands of transactions, producing an exceptional return on ad spend, 4,700+ transactions and almost $1M in revenue to date.

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