Minnesota Wild

Ticket Sales, Merchandise, Tune-in & Brand Lift

Objective:
Drive Revenue through Ticket Sales and Merchandise campaigns. Increase TV Tune-in for Minnesota Wild 2020 Games and online Tune-in for “Amplified Digital Series”. 

Strategy:

  • Launched targeted Theme Night and Holiday ticket sales campaigns serving ads to specific third-party audiences, prospecting, and retargeting.
  • Timed digital media around the drop of Minnesota Wild’s Retro Revers Jersey. Ran on Social and Display featuring different creative placements.
  • Served media on Facebook And Instagram earning Sign-ups and engagement for the Minnesota Wild’s Fan Appreciation Sale.

Results:

14.8x ROAS (2019-2020 Ticket Sales)

330+Reverse Retro Conversions

15,000 Engagements for Digital Series

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The Future of Art, Heart, & Science: 4FRONT is Acquired by Legends

Legends announced today the acquisition of 4FRONT, a global data and analytics, innovation, and digital media agency. 4FRONT will retain its company name and operate as part of Legends Global Technology Solutions division, building on Legends’ expertise in data consulting and digital activation.

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We Know Hockey

4FRONT is a global sports marketing and consulting firm that helps hockey organizations around the world drive revenue streams and innovate through marketing, sponsorships, ticket sales, data analytics and memberships.