Objective:
Drive Revenue through Ticket Sales and Merchandise campaigns. Increase TV Tune-in for Minnesota Wild 2020 Games and online Tune-in for “Amplified Digital Series”.
Strategy:
- Launched targeted Theme Night and Holiday ticket sales campaigns serving ads to specific third-party audiences, prospecting, and retargeting.
- Timed digital media around the drop of Minnesota Wild’s Retro Revers Jersey. Ran on Social and Display featuring different creative placements.
- Served media on Facebook And Instagram earning Sign-ups and engagement for the Minnesota Wild’s Fan Appreciation Sale.
Results:
14.8x ROAS (2019-2020 Ticket Sales)
330+Reverse Retro Conversions
15,000 Engagements for Digital Series
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