Minor League Baseball (MiLB)

Platform Sales Strategy

Objective:
Sell the aggregate rights to all 160 MiLB clubs under the new enterprise structure.

Strategy:
Utilize our Pitch Perfect sales mentality, while working with leading brands to disrupt the traditional MiLB partner model by creating added value beyond in-stadium inventory.

Results:
4FRONT created the “Call*Up Worthy” platform by celebrating that iconic moment in Minor League Baseball when a player is called up to the Majors. Added value was generated with shareable digital & social content including virtual trading cards, video highlights and the esurance Farm Report.

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4FRONT Partners With Zoomph

Zoomph is excited to announce a new strategic partnership with full-service, innovation, partnerships, and digital media agency, 4FRONT.

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