Minor League Baseball (MiLB)

Platform Sales Strategy

Objective:
Sell the aggregate rights to all 160 MiLB clubs under the new enterprise structure.

Strategy:
Utilize our Pitch Perfect sales mentality, while working with leading brands to disrupt the traditional MiLB partner model by creating added value beyond in-stadium inventory.

Results:
4FRONT created the “Call*Up Worthy” platform by celebrating that iconic moment in Minor League Baseball when a player is called up to the Majors. Added value was generated with shareable digital & social content including virtual trading cards, video highlights and the esurance Farm Report.

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Go Ahead, Look Around

Press & News

The Future of Art, Heart, & Science: 4FRONT is Acquired by Legends

Legends announced today the acquisition of 4FRONT, a global data and analytics, innovation, and digital media agency. 4FRONT will retain its company name and operate as part of Legends Global Technology Solutions division, building on Legends’ expertise in data consulting and digital activation.

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Press & News

We Know Hockey

4FRONT is a global sports marketing and consulting firm that helps hockey organizations around the world drive revenue streams and innovate through marketing, sponsorships, ticket sales, data analytics and memberships.