Minor League Baseball

Platform Sales Strategy

Objective:
Sell the aggregate rights to all 160 MiLB clubs under the new enterprise structure.

Strategy:
Utilize our Pitch Perfect sales mentality, while working with leading brands to disrupt the traditional MiLB partner model by creating added value beyond in-stadium inventory.

Results:
4FRONT created the “Call*Up Worthy” platform by celebrating that iconic moment in Minor League Baseball when a player is called up to the Majors. Added value was generated with shareable digital & social content including virtual trading cards, video highlights and the esurance Farm Report.

Go Ahead, Look Around