NASCAR Tracks

Digital Ticket Sales & Fan Engagement

Objective:
Increase ticket sales and generate demand for various races across 6+ NASCAR tracks including Kansas Speedway, Richmond Raceway, Auto Club Speedway, Homestead-Miami Speedway, Michigan Int’l Speedway and Martinsville Speedway.

Strategy:
Paid digital media plan, with prospecting and conversion messaging segmented to multiple target audiences, from 1st and 3rd party data. Dozens of creative variations placed across Facebook, Instagram, programmatic display, native, streaming audio, YouTube and SEM. Path-to-purchase optimized continuously through sales cycle.

Results:
4FRONT exceeded expectations with an AVG ROAS of 6.5x and an AVG CPA of $39.54 across all NASCAR track campaigns.

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