National Basketball Association

International Partnership Strategy & Go-To-Market Approach

The NBA TMBO Group turned to 4FRONT to advise its 30 organizations on a best-in-class approach to secure new international partnerships and generate revenue beyond borders.

4FRONT provided NBA team executives with an inside look at its proven, “Pitch Perfect” process to secure new international partnerships, with a focus on Fanalytics, platform development, storytelling, pitching and cross-cultural communications.

Several NBA teams including the New York Knicks and Portland Trail Blazers have engaged 4FRONT for support developing a 100-day strategy for securing international partnerships.

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