National Basketball Association

International Partnership Strategy & Go-To-Market Approach

Objective:
The NBA TMBO Group turned to 4FRONT to advise its 30 organizations on a best-in-class approach to secure new international partnerships and generate revenue beyond borders.

Strategy:
4FRONT provided NBA team executives with an inside look at its proven, “Pitch Perfect” process to secure new international partnerships, with a focus on Fanalytics, platform development, storytelling, pitching and cross-cultural communications.

Results:
Several NBA teams including the New York Knicks and Portland Trail Blazers have engaged 4FRONT for support developing a 100-day strategy for securing international partnerships.

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