Navy Athletics

Ticket Sales & Awareness Strategy

Objective:
Drive awareness and ticket sales for all Navy Athletics events including Football, Basketball and Lacrosse.

Strategy:
By taking a full-funnel approach to our creative messaging and audience segmentation, 4FRONT served appropriate creative to individuals moving through a natural path to purchase. Recognizing that casual sports fans need a different message compared to Navy fans was important to the overall success of this campaign.

Results:
Since 2014, 4FRONT has been the exclusive driving force behind Navy Athletics ticket sales for football, baseball and lacrosse. In the 2017-2018 and 2018-2019 seasons, Navy Athletics yielded more than 15M impressions with a ROAS of 6.98x. During their five-year tenure with 4FRONT, Navy Athletics has seen a significant continued growth in ticket sales and a heightened sense of awareness for their brand.

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