NCAA Championships

Ticket Sales & Awareness Strategy

Objective:
Drive awareness and ticket sales for several NCAA Championships, including volleyball and women’s basketball, specifically the Women’s Basketball Sweet 16, Elite 8 and Final Four in San Antonio, TX.

Strategy:
Utilizing retargeting and behavioral targeting on Facebook, 4FRONT served enticing creative to individuals that would be most likely to engage with it, including audiences such as Women’s Basketball Fans and fans of the remaining teams.

Results:
Even with limited time to promote ticket sales and a relatively small budget, 4FRONT was able to generate 700K+ impressions and 451 conversions, delivering a very competitive $14 Cost per Acquisition and very strong 7x Return on Ad Spend.

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