Objective:
Drive lift of TV ratings on Fox Sports broadcasts in surrounding markets.
Strategy:
Real-time social and display ads targeted to fans most likely to tune-in with time-of-day specific messaging prompting “Watch Tonight” or “Watch Now”.
Results:
Ratings showed lift in both Kansas City (+50%) and Tulsa (+50%). 4FRONT was also able to identify a 15% drop in ratings when media was absent from the outer markets.
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