Objective:
Boost TV viewership in various markets around OKC during regular season games. Increase Ticket Sales Revenue by serving media across various digital channels.
Strategy:
- Drove results by serving media across Facebook, Instagram, Display, YouTube, Search, and Connected TV.
- Updated game specific creative throughout the season featuring specific players to increase TV viewership.
- Tested unique ad formats, including videos, Social, and Display, while comparing click and engagement rates.
- Targeted various 1st and 3rd party data audiences across Social, Display, and Search to drive ticket sale conversions at different parts of the buying funnel.
Results:
2,800+ Ticket Sale Conversions
7.9% Engagement Rate on Social Channels for Tune-in
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