Oklahoma City Thunder

Driving Tune-in lift & Ticket Sales Revenue


Boost TV viewership in various markets around OKC during regular season games. Increase Ticket Sales Revenue by serving media across various digital channels.


  • Drove results by serving media across Facebook, Instagram, Display, YouTube, Search, and Connected TV.
  • Updated game specific creative throughout the season featuring specific players to increase TV viewership.
  • Tested unique ad formats, including videos, Social, and Display, while comparing click and engagement rates.
  • Targeted various 1st and 3rd party data audiences across Social, Display, and Search to drive ticket sale conversions at different parts of the buying funnel.


2,800+ Ticket Sale Conversions

7.9% Engagement Rate on Social Channels for Tune-in

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The Future of Art, Heart, & Science: 4FRONT is Acquired by Legends

Legends announced today the acquisition of 4FRONT, a global data and analytics, innovation, and digital media agency. 4FRONT will retain its company name and operate as part of Legends Global Technology Solutions division, building on Legends’ expertise in data consulting and digital activation.

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We Know Hockey

4FRONT is a global sports marketing and consulting firm that helps hockey organizations around the world drive revenue streams and innovate through marketing, sponsorships, ticket sales, data analytics and memberships.