Oklahoma City Thunder

Driving Tune-in lift & Ticket Sales Revenue

Objective:

Boost TV viewership in various markets around OKC during regular season games. Increase Ticket Sales Revenue by serving media across various digital channels.

Strategy:

  • Drove results by serving media across Facebook, Instagram, Display, YouTube, Search, and Connected TV.
  • Updated game specific creative throughout the season featuring specific players to increase TV viewership.
  • Tested unique ad formats, including videos, Social, and Display, while comparing click and engagement rates.
  • Targeted various 1st and 3rd party data audiences across Social, Display, and Search to drive ticket sale conversions at different parts of the buying funnel.

Results:

2,800+ Ticket Sale Conversions

7.9% Engagement Rate on Social Channels for Tune-in

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