OKLAHOMA CITY THUNDER

TV Tune-In Strategy

Objective:
Drive lift of TV ratings on Fox Sports broadcasts in surrounding markets.

Strategy:
Real-time social and display ads targeted to  fans most likely to tune-in with time-of-day specific messaging prompting “Watch Tonight” or “Watch Now”.

Results:
Ratings showed lift in both Kansas City (+50%) and Tulsa (+50%). 4FRONT was also able to identify a 15% drop in ratings when media was absent from the outer markets.

Go Ahead, Look Around