Rewind to 2007 – where it all began in Chicago, Illinois – new ideas were formed and the dream became Property Consulting Group (PCG). From there we played at the edge and kept pushing ourselves forward. Game times changed to 7:11 p.m., foul poles turned into golf clubs, and military ships became launch pads for home runs. Flash-forward to 2011 in Dallas, Texas, as a similar story was unfolding. A veteran sports marketer realized very few sports organizations understood the power to monetize digital media. Once again, new ideas were formed and the SportsDesk Media team was born.
On parallel journeys, we each pushed the art of possibilities with digital media and analytics as our canvas. Digital devices evolved into box offices for millions in ticketing revenue, online fan behaviors became data collections, and digital browsing habits turned into electronic stadiums of monetizable sponsorship inventory. Then in 2016, the roads aligned and we came together as PCG SportsDesk – a global sports and entertainment dream team. Soon, we realized that while we had built a vibrant, successful business, we had not created a brand. So, we looked inward, challenged ourselves, got a little messy and embraced the uncomfortable.
Today we are 4FRONT. It’s who we are. It’s who’ve always been. It embodies the things that make us unique and the inspiration for our ideas. It’s where we always strive to be – for our partners, our team and our industry – continually achieving that grand slam, buzzer-beater, hole in one, curtain call and mic drop.