PACERS SPORTS & ENTERTAINMENT

Accelerating Partnerships + Social/ Digital

Objective:
Pacers Sports & Entertainment turned to 4FRONT to help align the organization’s partnership and social/digital teams and create new processes & strategies to drive revenue (both short and long-term) and position PS&E as a marketplace leader in the eyes of brand decision makers.

Strategy:

4FRONT led a series of customized virtual training & working sessions to help the partnerships and social/ digital teams align and accelerate their go-to-market storytelling and sales approach in the new COVID-19 environment.

Key outputs from sessions included:

  • Marketplace SWOT Analysis
  • Innovation Roadmap
  • Recommendations to Evolve Partnership Storytelling in the Market
  • New Sellable Social/Digital Platforms, Inventory and Assets
  • (4) Partner / Category Scouting Reports

Results:
Aligned and created new internal processes enabling Pacers Sports & Entertainment to evolve its go-to-market partnership sales and service approach and leverage (10) new sellable social/digital platforms to drive incremental revenue.

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