Pacers Sports & Entertainment turned to 4FRONT to help align the organization’s partnership and social/digital teams and create new processes & strategies to drive revenue (both short and long-term) and position PS&E as a marketplace leader in the eyes of brand decision makers.
4FRONT led a series of customized virtual training & working sessions to help the partnerships and social/ digital teams align and accelerate their go-to-market storytelling and sales approach in the new COVID-19 environment.
Key outputs from sessions included:
- Marketplace SWOT Analysis
- Innovation Roadmap
- Recommendations to Evolve Partnership Storytelling in the Market
- New Sellable Social/Digital Platforms, Inventory and Assets
- (4) Partner / Category Scouting Reports
Aligned and created new internal processes enabling Pacers Sports & Entertainment to evolve its go-to-market partnership sales and service approach and leverage (10) new sellable social/digital platforms to drive incremental revenue.