Pendry West Hollywood

Sponsor Procurement Strategy

Objective:

Find legacy partners that go beyond traditional OOH signage for a $500M mixed use hotel and residential development scheduled to open in 2020.

Strategy:

Build holistic, exclusive category partnerships that integrate into the project beyond just the signage elements by creating own-able spaces and experiences for brands.

 

Results:

This project is ongoing, but 4FRONT has secured several exclusive partners and are currently 70% above initial revenue projections.

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