Objective:
Find legacy partners that go beyond traditional OOH signage for a $500M mixed use hotel and residential development scheduled to open in 2020.
Strategy:
Build holistic, exclusive category partnerships that integrate into the project beyond just the signage elements by creating own-able spaces and experiences for brands.
Results:
This project is ongoing, but 4FRONT has secured several exclusive partners and are currently 70% above initial revenue projections.
Previous
Next
