Professional Bull Riders Announce 4FRONT As new Digital Agency of Record

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DALLAS, TEXAS – Feb 12, 2019

Professional Bull Riders (PBR) announced a new partnership making 4FRONT its digital agency of record.

As part of the partnership, 4FRONT will handle all of PBR’s digital media strategy and campaigns to drive measurable ticket sales. 4FRONT has successfully managed more than 900 digital media ticket sales campaigns for leading sports & entertainment properties with an average return-on-ad-spend (ROAS) of $6 to $1.

“PBR is so excited to announce our partnership with 4FRONT,” said Ellen Newberg, Senior Vice President of Event Marketing for PBR. “4FRONT has unmatched expertise and a proven track record of success in using data and digital platforms to drive ticket sales. They are the perfect digital agency of record for PBR to accelerate the growth we’re experiencing. It’s going to be a great partnership.”

Just as PBR has rapidly transformed one of the fastest-growing sports in America into a worldwide phenomenon, 4FRONT has transformed the digital strategies for client partners like the BIG EAST Conference, Chicago Bears, FELD Entertainment, Oklahoma City Thunder and UFC in how they use analytics and digital processes and platforms to grow their fan bases, drive incremental and measurable ticket sales.

“4FRONT is a team of passionate marketers and revenue-generators that are committed to bring the same toughness, grit and can-do attitude of PBR riders mixed with an intellect and data-centric approach to be a 24/7 world-class digital partner for PBR,” said Brooks Byers, Director of Digital for 4FRONT and PBR Account Lead. “Our 4FRONT team across the country in Chicago, Dallas and Denver will work passionately to ‘Unleash the Beast’ to bring our experience, technology and unmatched work ethic to open the chute to the digital arena for a new era of growth for America’s original extreme sport.”

About PBR The world’s premier bull riding organization began as a dream of 20 bull riders 26 years ago and now operates in five countries. On its elite tour, the organization features the top 35 bull riders in the world and the top bulls in the business. The televised PBR: Unleash The Beast, along with the PBR Pendleton Whisky Velocity Tour (PWVT), the PBR Touring Pro Division (TPD) and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid nearly $184 million in earnings to its athletes. Thirty bull riders have earned more than $1 million, including two-time PBR World Champion J.B. Mauney who is the top-earning athlete in Western sports history with more than $7.2 million in career earnings. PBR is part of the Endeavor (formerly WME | IMG) network. For more information on the PBR, go to, or follow on Facebook at, Instagram at, and YouTube at

About 4FRONT Founded in 2007, 4FRONT has evolved from a Chicago-based sponsorship and consultancy firm to a company with offices in Chicago, Dallas and Denver. The company is focused on driving both traditional and non-traditional revenue growth in the sports and entertainment industries. Using their four core competencies of analytics, digital media, innovation and partnership sales; 4FRONT partners with a global roster of clients including the Cleveland Cavaliers, Hendrick Motorsports, IMG College, Minor League Baseball, Oakland Raiders and Richmond Raceway. More information can be found at or on Twitter

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