Professional Bull Riders

Digital Advertising & Ticket Sales Strategy

Objective:
Drive PBR ticket sales for 40+ events in 2019, spanning U.S. tours.

Strategy:
Paid digital media plan, leveraging 1st and 3rd party data, with prospecting and conversion messaging, delivered to target audience segments. Hundreds of creative variations placed across Facebook, Instagram, programmatic display, connected TV and SEM. Continual cross-platform optimizations to improve efficiency of cost-per-acquisition and return-on-ad-spend.

Results:
Simultaneously executed market-specific campaigns, resulting in 3x ROAS, contributing to overall growth in PBR ticket sales count and revenue.

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