SOFI Stadium (Hollywood Park)

Measuring value delivered to partners through the COVID-19 pandemic.

Situation:
With multiple partnership assets undeliverable due to the COVID-19 pandemic, 4FRONT was tasked with capturing partnership value delivered to partners in the 2020 contract year to arbitrate total partner investment.

Objectives:

  • Capture value delivered from marketing & hospitality assets
  • Arbitrate amount payable to property from guaranteed business back spending
  • Provide strategic recommendations for maximizing value during contract year

Strategy:
Capture value delivered from marketing & hospitality assets
Arbitrate amount payable to property from guaranteed business back spending
Provide strategic recommendations for maximizing value during contract year

Results:
Transparency that led to continuation and growth of multiple partners, including YouTube taking naming rights to Hollywood Park’s 6,000 seat amphitheater.

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