SPORTS EVENTS & TOURISM ASSOCIATION

Official Innovation Engine driving revenue generation and new marketing platforms

Objective:
4FRONT was brought on as Sports ETA Official Innovation Engine to provide depth and scope to key education initiatives, generate new marketing platforms, develop sustainable revenue streams and play a significant role in the Sports ETA value expansion.

Strategy:

  • Development of a 30-60-90-day plan to prioritize key focuses and opportunities in the coming months
  • Execution of a digital traffic-driving announcement and promotion of the Sports ETA Learning Institute
  • Placement of a pixel on the backend of the Sports ETA site to capture all web traffic followed by an analysis of the Sports ETA audience
  • Development of a marketing strategy rooted in data-driven insights and a deep dive social media audit highlighting high-level recommendations and opportunities
  • Creation of a Sports ETA Education Month as well as additional new media opportunities to raise attention and generate interest in Sports ETA programming

Results:
4FRONT and Sports ETA continue to work together to accelerate Sports ETA’s initiatives and elevate the marketing strategies behind revenue-generating moments throughout the calendar year to strengthen the relationship with key stakeholders and identify new audiences with alignment.

Share on twitter
Share on facebook
Share on linkedin

Go Ahead, Look Around

top view of men playing ice hockey
Press & News

We Know Hockey

4FRONT is part of a unique coalition of brands and agencies who have been working with Major League Baseball’s New York Mets to evolve and grow the team’s modern brand.

Press & News

4FRONT Partners With Zoomph

Zoomph is excited to announce a new strategic partnership with full-service, innovation, partnerships, and digital media agency, 4FRONT.