Official Innovation Engine driving revenue generation and new marketing platforms

4FRONT was brought on as Sports ETA Official Innovation Engine to provide depth and scope to key education initiatives, generate new marketing platforms, develop sustainable revenue streams and play a significant role in the Sports ETA value expansion.


  • Development of a 30-60-90-day plan to prioritize key focuses and opportunities in the coming months
  • Execution of a digital traffic-driving announcement and promotion of the Sports ETA Learning Institute
  • Placement of a pixel on the backend of the Sports ETA site to capture all web traffic followed by an analysis of the Sports ETA audience
  • Development of a marketing strategy rooted in data-driven insights and a deep dive social media audit highlighting high-level recommendations and opportunities
  • Creation of a Sports ETA Education Month as well as additional new media opportunities to raise attention and generate interest in Sports ETA programming

4FRONT and Sports ETA continue to work together to accelerate Sports ETA’s initiatives and elevate the marketing strategies behind revenue-generating moments throughout the calendar year to strengthen the relationship with key stakeholders and identify new audiences with alignment.

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