ICC Women’s T20 World Cup

Innovation Workshop & Digital Strategy

Objective:
The Melbourne LOC (ICC) approached 4FRONT late-2019 with a mission to leverage Katy Perry’s performance at The Final, held on International Women’s Day, and help to sell out event. 4FRONT’s goal was to create innovative new engagement opportunities, both at-match and via social channels and maximize ticket sales, specifically around Katy Perry’s performance at The Final and ‘entertainment seekers’.

Strategy:
Kicking off with an Innovation workshop, identify unique Katy Perry activations (i.e. fans on field) & content to help target non-traditional cricket fans and maximize ticket sales for the event.

 

Results:
3,353 Conversions, $113k Revenue, $4.03 CPA, 8.4x ROAS

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