ICC Women’s T20 World Cup

Innovation Workshop & Digital Strategy

The Melbourne LOC (ICC) approached 4FRONT late-2019 with a mission to leverage Katy Perry’s performance at The Final, held on International Women’s Day, and help to sell out event. 4FRONT’s goal was to create innovative new engagement opportunities, both at-match and via social channels and maximize ticket sales, specifically around Katy Perry’s performance at The Final and ‘entertainment seekers’.

Kicking off with an Innovation workshop, identify unique Katy Perry activations (i.e. fans on field) & content to help target non-traditional cricket fans and maximize ticket sales for the event.


3,353 Conversions, $113k Revenue, $4.03 CPA, 8.4x ROAS

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Go Ahead, Look Around

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The Future of Art, Heart, & Science: 4FRONT is Acquired by Legends

Legends announced today the acquisition of 4FRONT, a global data and analytics, innovation, and digital media agency. 4FRONT will retain its company name and operate as part of Legends Global Technology Solutions division, building on Legends’ expertise in data consulting and digital activation.

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We Know Hockey

4FRONT is a global sports marketing and consulting firm that helps hockey organizations around the world drive revenue streams and innovate through marketing, sponsorships, ticket sales, data analytics and memberships.