The Western & Southern Open has announced a new partnership with 4FRONT, a sports and entertainment consulting firm with offices in Chicago, Dallas, Denver, and Charlotte. 4FRONT will work with the Western & Southern Open to develop new partnerships, as well as expand upon current partnerships for the event.
“We are very excited about working closely with the Western & Southern Open team to bring on new brands and companies for the 2020 event, said Shannon Hooper, VP of Partnerships with 4FRONT. “The vision Andre and the team have for the event, starting with the tournament next week, will allow for brands to become part of the event in an authentic way in order to engage fans onsite, online and on broadcast around the world. An example is the new digital placements on the umpire chair for the event next week, which is the first-ever North American tournament to offer visible branding capabilities in that area.”
“We look forward to working with 4FRONT to explore new partnership opportunities for the Western & Southern Open,” said Tournament Director Andre Silva. “This year, we have a record number of corporate partners, and our expectation is for that growth to continue. We are eager to explore innovative ways to expand that portfolio to provide brands an opportunity to enhance the event experience for the nearly 200,000 fans who visit us annually as well for our global television audience.”
The Western & Southern Open is one of five professional tennis events in the world to host an ATP Masters 1000 and a WTA Premier tournament at the same venue in the same week. Founded in 1899, the event has drawn more than 190,000 fans in four of the last five years to the 22.5 acre Lindner Family Tennis Center just outside Cincinnati. In addition to world-class tennis, the W&S Open features more than 25 musical acts, 16 food vendors, six signature bar areas and a retail plaza for patrons to enjoy between matches.
The Western & Southern Open will be held August 10-18, 2019, at the Lindner Family Tennis Center, 20 miles north of Cincinnati in Mason, Ohio. The tournament is one of the prestigious ATP Masters 1000 events on the men’s tour and a Premier 5 event for the Women’s Tennis Association (WTA). The W&S Open is the largest annual summer sporting event in the US Midwest, hosting fans from all 50 states and more than 35 countries with more than 50 million global viewers in more than 160 countries. The tournament is also one of the last stops on the US Open Series before the US Open in New York. Since 1974, the tournament has contributed more than $10 million to various beneficiaries including Cincinnati Children’s Hospital Medical Center, the Barrett Cancer Center at UC and Tennis for City Youth. For more information, visit www.wsopen.com.
Founded in 2007, 4FRONT has evolved from a Chicago-based sponsorship and consultancy firm to a company with offices in Chicago, Dallas, Denver, and Charlotte. The company is focused on driving both traditional and non-traditional revenue growth in the sports and entertainment industries. Using their four core competencies of analytics, digital media, innovation, and partnership sales; 4FRONT partners with a global roster of clients including the Cleveland Cavaliers, Hendrick Motorsports, IMG College, Minor League Baseball, Oakland Raiders, and Richmond Raceway. More information can be found at Team4FRONT.com or on Twitter @Team_4FRONT