Ultimate Fighting Championship

Digital Ticket Sales & Fan Engagement

Objective:
Drive awareness and ticket sales for all UFC events in the U.S.

Strategy:
Planning and execution of comprehensive digital ad campaigns, running multi-channel, full funnel strategies. Optimizations include A/B creative testing and audience segment targeting. Flighting begins with a prospecting and lead-generation phase to amplify the ticket  pre-sale, before transitioning to a conversion strategy up until showtime.

Results:
4FRONT has served as the exclusive digital media buying agency for domestic UFC events since 2016, managing more than 50 cards and 100 campaigns. ROAS has improved YoY, reaching as high as 7x.

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Go Ahead, Look Around

Press & News

The Future of Art, Heart, & Science: 4FRONT is Acquired by Legends

Legends announced today the acquisition of 4FRONT, a global data and analytics, innovation, and digital media agency. 4FRONT will retain its company name and operate as part of Legends Global Technology Solutions division, building on Legends’ expertise in data consulting and digital activation.

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Press & News

We Know Hockey

4FRONT is a global sports marketing and consulting firm that helps hockey organizations around the world drive revenue streams and innovate through marketing, sponsorships, ticket sales, data analytics and memberships.