Objective:
Drive awareness and ticket sales for all UFC events in the U.S.
Strategy:
Planning and execution of comprehensive digital ad campaigns, running multi-channel, full funnel strategies. Optimizations include A/B creative testing and audience segment targeting. Flighting begins with a prospecting and lead-generation phase to amplify the ticket pre-sale, before transitioning to a conversion strategy up until showtime.
Results:
4FRONT has served as the exclusive digital media buying agency for domestic UFC events since 2016, managing more than 50 cards and 100 campaigns. ROAS has improved YoY, reaching as high as 7x.
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