Ultimate Fighting Championship

Digital Fan Engagement & Ticket Strategy

Objective:
Drive awareness and ticket sales for all UFC events in the U.S.

Strategy:
4FRONT plans and executes comprehensive digital advertising campaigns, running multi-channel, full-funnel strategies. Optimizations include A/B creative testing and audience segment targeting. Flighting begins with a prospecting and lead-generation phase to amplify the ticket pre-sale, before transitioning to a conversion strategy up until showtime.

Results:
4FRONT has served as the exclusive digital media buying agency for domestic UFC events since 2016, managing more than 50 cards and 100 campaigns. ROAS has improved YoY, reaching 7x in 2018. During this time, UFC has significantly increased brand engagement and
ticket sales revenue.

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