UIC Athletics
& Credit Union 1

Naming Rights Strategy

Take an outdated, multi-purpose arena that opened in 1982 and secure its
first-ever naming rights partner.

Find a brand partner that could be integrated beyond athletics, forming a
true university partnership.

Took a legacy client and recreated their partnership to include naming rights, campus integrations and community experiences. 4FRONT increased UIC’s original investment by 25x.

Share on twitter
Share on facebook
Share on linkedin

Go Ahead, Look Around

Press & News

4FRONT Partners With Zoomph

Zoomph is excited to announce a new strategic partnership with full-service, innovation, partnerships, and digital media agency, 4FRONT.