UIC Athletics
& Credit Union 1

Naming Rights Strategy

Objective:
Take an outdated, multi-purpose arena that opened in 1982 and secure its
first-ever naming rights partner.

Strategy:
Find a brand partner that could be integrated beyond athletics, forming a
true university partnership.

Results:
Took a legacy client and recreated their partnership to include naming rights, campus integrations and community experiences. 4FRONT increased UIC’s original investment by 25x.

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Go Ahead, Look Around

Press & News

The Future of Art, Heart, & Science: 4FRONT is Acquired by Legends

Legends announced today the acquisition of 4FRONT, a global data and analytics, innovation, and digital media agency. 4FRONT will retain its company name and operate as part of Legends Global Technology Solutions division, building on Legends’ expertise in data consulting and digital activation.

top view of men playing ice hockey
Press & News

We Know Hockey

4FRONT is a global sports marketing and consulting firm that helps hockey organizations around the world drive revenue streams and innovate through marketing, sponsorships, ticket sales, data analytics and memberships.