UIC Athletics
& Credit Union 1

Naming Rights Strategy

Objective:
Take an outdated, multi-purpose arena that opened in 1982 and secure its
first-ever naming rights partner.

Strategy:
Find a brand partner that could be integrated beyond athletics, forming a
true university partnership.

Results:
Took a legacy client and recreated their partnership to include naming rights, campus integrations and community experiences. 4FRONT increased UIC’s original investment by 25x.

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