4FRONT was brought in to evolve, innovate and strengthen USA Fencing business strategies and identify incremental business, revenue and sponsorship opportunities to support the mission, vision and growth of USA Fencing.
- Kicked off the relationship with an Innovation and Revenue Workshop to create an actionable, strategic approach to sponsorship opportunities and positioning in the marketplace
- Then provided ongoing support focused on a data-driven and innovative approach to sponsorship
- Conducted analysis on USA Fencing fans and enthusiasts through 1st party data on-ramping and 3rd party data processing
- Designed and created an ownable go-to-market positioning for USA Fencing and identified ownable commercial platforms
- Created a compelling marketing campaign to stand-out and own a moment in time around the postponed 2021 Olympics
With 4FRONT’s ongoing support, the USA Fencing team accelerated their sponsorship prospecting efforts and storytelling in the marketplace through creativity, data-driven insights and innovation.