USA Hockey

Fan DNA report analyzing website visitors and members utilizing 4FRONT Fanalytics™

Objective:
4FRONT was brought in to create a Fan DNA Report analyzing the demographics, needs and attitudes of two key USA Hockey audiences: their site visitors and CRM list of members & volunteers.

Strategy:

  • traffic over a 30-day window and USA Hockey’s unique CRM data list was on-ramped into 4FRONT’s DMP: Oracle BlueKai
  • Data-driven analysis of both USA Hockey audiences was conducted focusing on the demographics, needs and attitudes
  • Strong audience segments and key audience growth opportunities were identified and then created via third party data sources and analyzed
  • Deep dive category prospecting was conducted on key areas ranging from home security to food delivery to technology with specific brands called out with the strongest audience alignment

Results:
With 4FRONT’s findings, USA Hockey had new reasons-to-call for key sponsorship conversations and went to market with new storytelling angles having a much stronger idea of the make-up of their audiences and what makes them unique.

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