Women’s Big Bash League

Women’s Sport Development & Innovation

Objective:
Launch and develop the Women’s Big Bash League (WBBL) and provide strategic support to the Australian Women’s National Cricket Team.

Strategy:
Over the past 2 years, 4FRONT created a blueprint to create the “#1 Women’s League in the World” with the goal of taking the WBBL from a sustainable operation to a standalone, revenue-generating and game-changing product.

Results:
Unparalleled growth paved the way for WBBL to become a standalone league for the first time ever in the 2019-2020 season, also achieving landmark media coverage in partnership with FOX Sports and Seven Media Group. The WBBL attracted record viewership in Australia for Women’s National Cricket Team match versus New Zealand (Sept. 2018),
tallying 2.9M viewers.

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